St. Charles Business Retention Survey

This survey was mailed on May 31, 2006 to 1,446 businesses across St. Charles, an increase of 971 from the 475 businesses that received the survey in 2004. In 2006, a 24% response rate was achieved,compared to the 20% response rate in 2004 and the 24% response rate in 2002. The businesses included in the sample were drawn from the Economic Development's Employer Database by business classification code and address. The following provides a brief overview of the survey results.

I. Results Summary


St. Charles as a place to do business:
1998
2000
2002
2004
2006
Excellent
26.8%
36.6%
42.7%
28.4%
32.3%
Good
53.6%
50.9%
50.0%
60.0%
47.6%
Fair
14.3%
8.0%
4.9%
8.4%
11.1%
Poor
3.6%
1.8%
0.0%
0.0%
2.8%
Very Poor
1.8%
0.0%
0.0%
1.1%
2.1%
No Response
0.0%
2.7%
2.4%
2.1%
4.2%

The responsiveness of St. Charles city employees:

Rating criteria remained the same from 2000 to 2002, making the 2002 survey results comparable to the 2000 survey results. Rating criteria and percentages for each are shown as follows:

1998
2000
2002
2004
2006
Completely Responsive
16.1%
Very Responsive
19.6%
28.0%
11.6%
20.8%
Very Responsive
33.9%
Responsive
33.0%
39.0%
49.5%
33.7%
Adequately Responsive
26.8%
Average
23.2%
14.6%
10.5%
18.8%
Not Very Responsive
8.9%
Unresponsive
2.7%
0.0%
1.1%
2.4%
Unresponsive
1.8%
Very Unresponsive
0.9%
0.0%
2.1%
2.1%
Don't Know
8.9%
Not Sure/No Opinion
18.8%
18.3%
21.1%
17.4%
No Response
3.6%
No Response
1.8%
0.0%
4.2%
4.9%


Profile of St. Charles businesses:

Characteristics without a comparison to 1998 were new questions in 2000.

1998
2000
2002
2004
2006
Have been located in the City for 10 years or less
66.1%
51.8%
59.8%
64.3%
48.6%
Have adequate land to expand their business for future needs
-
21.1%
26.7%
27.8%
37.1%
Are not planning to leave St. Charles in the near future
64.3%
71.4%
81.7%
76.8%
71.9%
Have not been approached by another community to relocate
60.7%
75.0%
87.8%
89.5%
N/A
Are planning to increase their workforce in the near future
78.6%
47.3%
35.4%
31.6%
N/A
Employ 25 or fewer full-time workers
32.1%
68.8%
68.3%
70.5%
79.9%
Employ 25 or fewer part-time workers
-
86.6%
91.5%
86.3%
62.2%
Do not export goods or services abroad
53.6%
56.3%
63.4%
66.3%
N/A
Are members of the St. Charles Chamber of Commerce
30.4%
35.1%
39.0%
38.9%
N/A
Are members of the Downtown St. Charles Partnership
-
9.0%
12.2%
7.4%
N/A


Importance and Satisfaction Ratings


Respondents were given a list of 22 factors that businesses consider when choosing a location. They were then asked to rate how important each factor was to their business, as well as how satisfied they were with their St. Charles location regarding that factor. Each factor was rated on a scale of "1" to "5," with "1" being very important or satisfied, and "5" being very unimportant or dissatisfied. Averages were used to compare factors on the basis of their relative importance and satisfaction. The lower the average of a factor, the greater its importance or satisfaction rating. The comparison below lists factors the respondents thought were the most and least important, as well as which factors they were most and least satisfied with regarding their St. Charles location.

5 Highest Importance Ratings

1998
   
2000
   
2002
   
2004
Fire Services
1.87
Fire Services
1.85
Reputation of St. Charles Community
2.00
Fire Services
1.74
Electric Utility Services
1.94
Police Services
2.03
Fire Services
2.08
Internet Availability
1.79
Police Services
2.02
Electric Utility Services
2.04
Police Services
2.12
Police Services
1.85
Electric Utility Rates
2.04
Reputation of St. Charles Community
2.06
Cost of Buildings (purchase or lease)
2.24
Cost of Buildings (purchase or lease)
2.01
Availability of Labor
2.06
Cost of Buildings (purchase or lease)
2.12
Access to Major Highways
2.36
Electric Utility Services
2.01

5 Highest Satisfaction Ratings:

1998
   
2000
   
2002
   
2004
Reputation of St. Charles Community
2.06
Reputation of St. Charles Community
1.70
Reputation of St. Charles Community
1.88
Fire Services
1.78
Police Services
2.06
Fire Services
1.77
Fire Services
1.97
Police Services
1.86
Fire Services
2.12
Police Services
1.86
Police Services
1.99
Reputation of St. Charles Community
0.00
Water Utility Services
2.47
Sewer Utility Services
2.28
Water Utility Services
2.40
Internet Availability
0.00
Sewer Utility Services
2.54
Market for your products/services
2.29
Market for your products/services
2.42
Market for your products/services
2.36

5 Lowest Importance Ratings:

1998
   
2000
   
2002
   
2004
Access to
Railways
3.86
Access to Railways
4.34
Access to Major Highways for Freight Shipments
4.69
Access to Railways for Freight Shipment
4.23
Market for your products/services
2.67
Internet Availability
2.65
Access to Commuter Railway
(new in 2002)
3.83
Access to Commuter Railway
4.09
Permit Fees
2.62
Sewer Utility Rates
2.64
Building Inspection Process
2.88
Access to Regional Airports
(new in 2004)
3.94
Development - Permit Process
2.53
Water Utility Rates
2.64
Utility Connection Fees
2.88
Access to Int'l Airports (new in 2004)
3.31
Connection Fees
2.48
Building Inspection Services
2.58
Sewer Utility Rates
2.86
Building Permit Process
2.53

5 Lowest Satisfaction Ratings:

1998
   
2000
   
2002
   
2004
Development/Permit Process
3.15
Access to Railways
3.20
Access to Major Highways for Freight Shipments
3.26
Property Taxes
3.30
Property Taxes
3.15
Availability of Labor
3.14
Property Taxes
3.08
Cost of Land
3.26
Connection Fees
3.14
Utility Connection Fees
3.09
Cost of Land
3.02
Access to Commuter Railway
3.13
Permit Fees
3.09
Property Taxes
3.06
Access to Commuter Railway
2.95
Building Permit Fees
3.08
Availability of Labor
3.08
Building Permit Fees
3.04
Building Permit Fees
2.94
Cost of Buildings (purchase or lease)
3.08

5 Highest Discrepancies Between Importance and Satisfaction

Ideally, the areas that the respondents rated the highest in importance should also be the highest in satisfaction. While this is true for many of the factors listed in the survey, there are some areas with discrepancies between the importance ratings and the satisfaction ratings given by the respondents. Listed below are the five factors with the greatest difference between the average importance ratings and the average satisfaction ratings. A negative rating indicates that the importance rating was higher (closer to "1") than the satisfaction rating. In other words, respondents are proportionately less satisfied with these items.

1998
Importance
Satisfaction
Discrepancy
Availability of labor
2.06
3.08
-1.02
Property taxes
2.17
3.15
-0.98
Electric utility rates
2.04
2.98
-0.94
Cost of buildings (purchase or lease)
2.06
2.92
-0.86
Cost of land
2.18
2.94
-0.76
 
2000
Importance
Satisfaction
Discrepancy
Cost of buildings (purchase or lease)
2.12
3.03
-0.91
Property taxes
2.17
3.06
-0.89
Availability of labor
2.34
3.14
-0.80
Cost of land
2.23
2.97
-0.74
Utility connection fees
2.42
3.09
-0.67
       
2002
Importance
Satisfaction
Discrepancy
Cost of buildings (purchase or lease)
2.24
2.88
-0.64
Property taxes
2.55
3.08
-0.53
Access to major highways
2.36
2.81
-0.45
Internet availability
2.40
2.78
-0.38
Cost of land
2.79
3.02
-0.23
       
2004
Importance
Satisfaction
Discrepancy
Cost of buildings (purchase or lease)
2.01
3.08
-1.07
Property taxes
2.38
3.30
-0.92
Cost of land
2.43
3.26
-0.83
Building permit fees
2.42
3.08
-0.66
Electric utility rates
2.39
3.03
-0.64